John Lewis - Clothes that Give Back!
John Lewis has just released a new capsule range for the autumn season to attract shoppers with the new 'Style With Purpose' collection. The range mixes pieces from John Lewis brands alongside labels it stocks including Alice Temperley, Hobbs and Hush. The collection has been curated by Fashion Editor, Author and Influencer Erica Davies and offers stylish pieces to suit all tastes and styles - there really is something for everyone!
John Lewis haven't used traditional models for the campaign either, instead they have opted for influencers with thousands of online followers to model the clothing, and they are donating 15 % of the profits to the charity Refuge - the national domestic abuse charity, which has sadly received an increase in demand for its services this year due to the Covid-19 pandemic!
Well done John Lewis who also contributed in 2019 with helping to create The Smart Set, a workwear capsule collecton for the charity Smart Works - supporting women back into work. It's great to see a retailer who really cares and gives back repeatedly.
Read all about the new range, shop or make a donation - full story here